A Video News Release (VNR) is a sophisticated and more interesting form of a press release. Instead of faxing a lifeless piece of paper that gets lost in the shuffle, a VNR is produced just like a news feature you see on your local and national news programs. It is then transmitted to a satellite and received in virtually every newsroom in the country. The newsroom has the option of broadcasting the VNR as it is or customizing it to appear as if it were produced by them.

This innovative approach gets your message out via the news media, which lends credibility versus an advertising campaign. We handle all the details, from script writing to providing copies of the newscasts from the various markets. Infinite Marketing has produced Video News Releases that have helped our clients reach millions of consumers in virtually every market in the country, including all top 10 markets and Dateline NBC.