For over 20 years, the team at Infinite Marketing has been positively affecting the bottom line for small to mid-size businesses. In 1983, Infinite Marketing founder Edward Zito developed an innovative marketing tool called the Trump Card, a customized photographic business card. The Trump Card was such a success with over 600 franchisees and 100,000 clients, it was recognized by ABC-TV Business News, The Wall Street Journal, Newsweek, People Magazine and many other publications.

In the 90’s, Zito and partner Patterson Brooks conducted sales and marketing seminars across the nation, averaging 500 people at each seminar. Representatives attending from small businesses to Fortune 100 companies rated the seminar as one of the top five in the country.

Recognizing the many advantages and trend of using CD’s for marketing purposes, Infinite Marketing introduced the Virtual Sales Rep (VSR) in 1998. The VSR is an interactive video display for the retail environment. The largest retail trade organization in the world, the Point-Of-Purchase Advertising Institute, recognized the VSR at their annual show and competition. The VSR was honored with their most prestigious award, the Outstanding Merchandising Achievement Award.

In an effort to make CD marketing affordable for small to mid-size businesses, Infinite Marketing started developing the Video Business Card in 2001. Although the technology has been available for several years, the cost was prohibitive except for large companies. Infinite Marketing tweaked the technology, developed a system to shoot and edit the video, program all the information onto the disk, and deliver the finished product. Today the Video Business Card is a reality and client satisfaction is beyond expectations.

Many marketing companies, especially those serving small to mid-size businesses, typically show a wide variety of services and products they provide hoping you will see something you want to buy. Our approach is to learn about your business so we know what’s important to you and your target audience. Then, we design a customized plan based on your needs and goals. Our mission is to positively affect your bottom line through the use of affordable marketing tools.